itself to, well, what if we do science, do chemistry, differently? most skin care products are based in water. what if we start playing and see what we can do with fruit juice-basing? >> turns out all those fruit and vegetable juice bases that are high in antioxidants and vitamins that are good for our overall health are precisely what the skin needs, too. you see, from the green apple body cleanser to the antioxidant serum, each product in the line has a raw ingredient base of 70% or higher and is packed with freshly squeezed juice concentrate--apples, cherries, pomegranates, grapes, raspberries. you name the fruit, and this duo is finding a way for nature to nurture our skin. >> we work with almost 29 different organic fruit juices. that's our start point. and to those juices, you'll see me adding the other 100-plus ingredients that we purchase organically, and those ingredients include everything from plantils to essential oils to herbs to honey. you name it. if we can get it organic, it's finitely on our ingredient listing. >> in the base, melissa usually starts with apple juice,